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Digital asset management consists of tasks surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music are typically the content captured in media asset management solutions.

Digital asset management earns efficiencies by repurposing a single asset to various formats for various media, eliminating redundancies and facilitating access, search, redeployment and archiving.

There are three broad categories of digital asset management solutions:

Brand asset management systems focus more on frequently used content largely related to sales or marketing campaigns. Consisting of company logos, product information and imagery and marketing collateral, these systems host brand appropriate assets and are implemented with brand compliance in mind.

Library asset management systems are used predominantly for archival purposes. For want of a better description, they act as a search engine, allowing for rapid access and retrieval of files.

Production asset management systems support intensive production and design processes. They often include workflow and project management components. Used largely within the video and film industry, yet entirely amenable to any market.

Digital asset management solutions need not be exclusive of each other. At PressLinx, our asset management tool DAM 2.0 can manage content from all disciplines. Key features include the ability to attach key words (meta data) to any asset file and the facility to search the text content of any PDF asset. With user access levels, custom collections and public archival download, DAM 2.0 can serve the needs of a small business or offer an enterprise solution. Tailored to suit, DAM 2.0 is a must-have tool that will earn you time and money with each transaction.

You may also be interested in:

Design and Production Art
Photography
Prepress
Digital Ad Delivery

     
     
 
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