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Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via natural or unpaid (organic or algorithmic) search results. Other forms of search engine marketing (SEM) target paid listings. The idea is that the earlier and more frequently a site appears in a search results list, the more visitors it will receive. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

PressLinx understands the need to get indexed. We have developed an understanding of how leading search engines, such as Google, Bing, and Yahoo! operate and we ensure that website content is prepared and submitted to best engage SEO strategies in the marketplace.

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